Effective September 2019
for their required site (herein known as "MODA At Emerald Hills ", "we", "us",
"out") and sets out the way MODA At Emerald Hills collects, discloses, use, and
otherwise manages personal information.
MODA At Emerald Hills required website (the "website", the "site", or the
"websites") and through other interactions with consumers.
Collection and Use of Personal Information
Guest Registry: When you visit one of
our sales centres and complete a guest registry form, we collect contact information
such as your first and last name, mailing address, email address, and personal phone
numbers. You may also choose to provide optional additional information such as
your current housing situation, your reasons for moving, your desired housing characteristics,
family status, age group, number of adults and children and your annual household
We only use this information that you have provided on the Guest
Registry to form a better understanding of your needs, aid you in finding a suitable
home and to send you tailored communications about your developments, products and
We also use this information on an aggregator basis to help us better understand
our customers and to improve our products and service offerings.
Buying a Home: When you complete and
AoPS (Agreement of Purchase and Sale) for a residential property through MODA At Emerald Hills
at any of our developments, we will collect the information you provided
on the Agreement including the first and name and contact information (such as telephone
numbers and mailing address) for the purchasers, including the property description,
and purchase amount. We utilize this information for the purposes of facilitating
the residential property transaction.
Additionally, we will collect pertinent information to verify
the identity of each purchaser (such as a valid government-issued piece of identification)
as well as a personal cheque for deposit purposes.
Warranty Registration and Requests:
We collect certain pieces of personal information, including your name, email address,
mailing address, telephone numbers and property closing date when you register for
a new home warranty plan in your respective and applicable province or when you
make a warranty customer care request. This information will be used to complete
the warranty registration and to fulfill your warranty request.
Website Registration: In order to obtain access to information
regarding products and services on any password-protected areas of our websites,
we may request certain personal information such as your name, telephone number,
mailing address, email address and the corresponding password that you have selected.
We use this information to provide and administer your online account or service
Marketing Communications: When you complete
and submit a guest registration form, or otherwise sign-up to receive information
regarding our developments or related products and services, we collect your contact
information such as your name, phone numbers, mailing addresses and email address.
We will use this information to send you communications based on your expressed
interests by mail, email or telephone. You may opt-out of receiving all future marketing
and promotional communications at any time by clicking on the unsubscribe link included
in our email communications, or by contacting us with the credentials noted at the
Customer Service: Any time that you
contact us with a comment, complaint or a question, you may be asked for information
to help us identify yourself (such as your name, address, and your telephone number)
along with additional information we may need to help us promptly answer your question
or respond to your comment or complaint (e.g: your lot number, warranty enrolment
number, development, community, etc.) We may retain this information to assist you
in the future and to improve our customer service and product and service offerings.
We may additionally use personal information to establish and manage our relationship
with you and provide quality customer service.
Disclosure and Sharing of Your Personal Information
We will not under any circumstances disclose, rent, trade, sell
or otherwise transfer your personal information without your consent, except as
otherwise outlined herein.
Service Providers: Your personal information
may be transferred (or otherwise made available) to our designated third parties
or affiliates who provide services on our behalf. As an example, we may utilize
a service provider for the maintenance of our website, including hosting an information
form, providing additional services related to our site, sending electronic mail
or other functions related to our business or services provided.
Our service providers are given only the information they need
to perform designated functions, and are not authorized under any circumstances
to disclose personal information for their own marketing purposes.
Your personal information may be maintained and processed by us,
our affiliations and other third party service providers in Canada, the US or other
foreign jurisdictions. In the event that personal information is transferred to
other foreign jurisdictions, it will be subject to the laws of that country and
may be disclosed to or accessed by their respective courts of law (or related parties),
local law enforcement and governmental authorities in accordance to their laws.
Legal/Compliance: MODA At Emerald Hills
, its affiliates, sister companies and its Canadian or foreign service providers
may provide your personal information in response to a search warrant or other legally
valid order or inquiry to another organization for the purposes of investigating
any breaches of an agreement, violation of a law or detecting, preventing or suppressing
fraud, or as otherwise permitted or required by applicable Canadian or other foreign
laws. Your personal information may also be disclosed where necessary for the establishment,
exercise or defense of legal claims and to prevent or investigate loss or harm to
persons or property.
Sale of Business: Personal information
may be provided to third parties in connection with a prospective or completed business
transaction, including a sale or merger (including transfers made as part of bankruptcy
proceedings or insolvency) involving all or a part of MODA At Emerald Hills or
as a part of a corporate reorganization or stock sale or additional or other changes
in corporate control.
Internet-Based Advertising, Information About or Website and Cookies
We and/or our service providers collect IP (Internet protocol)
addresses from all visitors to the website and other related information such as
browser type, operating system, page requests and an average time spent visiting
This information is only used to enable us to understand our site’s
activity and to improve and monitor the website.
Tracking Tags, Web Beacons and Cookies
Our site uses a technology called ’web beacons’ and ‘tracking
tags’. These systems allow us to understand which pages you frequent on our site.
Tracer tags like these are utilized to help us learn how we can tailor and optimize
our website for yourself and other site visitors.
Our website utilizes a technology known as ‘cookies.’ Cookies
are essentially pieces of data that sit on your hard drive so we can recognize you
again when you return to our site.
We utilize cookies on the sections of our site in which you are
prompted to log in or have boxes which are customizable. In the event that you have
registered on our site, these cookies will allow us to identify who you are and
which browser you are using and will allow us to recognize that you have previously
visited the site and it is may be necessary to access your account information (which
is automatically stored on our computers) in an effort to personalize services and
Cookies provide us and our service providers with information
pertaining to your utilization of our site (e.g: which sections of the site you
have frequented) that will then be used to personalize our site in accordance with
your designated interests and preferences.
Our site is not designed to respond to ‘do not track’ signals
that are received from browsers.
You may find our advertisements on other websites through the
usage of our third parties, such as Facebook. These companies may additionally use
web beacons, tracer tags, cookies to report understand certain information surrounding
your visits to our site and other sites you visit and/or interact to ads, in order
to measure the effectiveness of our marketing campaigns and to deliver the appropriate
ads which are relevant to you on and off our website.
If you would like to learn additional information about the collection
and use of information by third parties for behavioural purpose. Additionally, if
you would like to opt-out of certain third-party cookies or selection what online
advertisements you choose to receive, you may do so by visiting the Digital Advertising
Alliance of Canada website.
If you would like opt-out of internet-based ads from Google, you
may contact us
We may utilize services from a third party such as Google Analytics
to aid us in obtaining and analyzing information about the sections of our site
which you frequent. These third parties may use technologies as noted above including:
web beacons, web server logs and cookies. This information will be used to improve
and evaluate your customer experience and the simplicity and convenience of our
website, in addition to aiding us in understanding the specific ways in which you
use our site based on your website visits. If you would like further information
regarding how Google uses data when on a patterns’ sites or applications, you may
do so here.
• Google Analytics
Google Analytics is a web analytics service offered by Google
that tracks and reports website traffic. Google uses the data collected to track
and monitor the use of our service. This data is shared with other Google services.
Google may use the collected data to contextualize and personalize the ads of its
own advertising network.
You can opt-out of having made your activity on the service available to Google
Analytics by installing the Google Analytics opt-out browser add-on. The add-on
information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google
Privacy & Terms web page: //policies.google.com/privacy?hl=en
• Facebook Advertisement
Facebook offers advertising that targets users based on designed audiences and specific
objectives. Facebook collects this data based on provided and approved user parameters.
Alternatively, ads may target you based off of data from your
browser through the utilization of algorithms. Facebook may use the collected data
to contextualize and personalize the ads of its own advertising network.
You can opt-out of ads by going to your Facebook profile, selecting
settings, ad, and then making modification in the Ad settings (Ads based on data
from partners) by selecting ‘Not Allowed.’
This site may provide you with the opportunity to engage with
our content on or through third-party social networking sites, applications or plug-ins.
When you engage with our content on or through third-party operated social networking
websites, applications or plug-ins, you may allow us to have access to certain information
that is associated with your social media accounts (Username, email, name, gender,
profile picture) to deliver the content or as a part of the operation of the website,
application or plug-in. When you provide information from your social media account,
we may utilize this information to personalize your experience on our site and on
the third-party social networking websites, applications or plug-ins and to provide
you with other services or products you may request.
Third Party Links
Our site may contain links to other sites that are not owned or
operated by us, this includes social media websites. The links to our website may
be featured on third party websites on which we advertise on. Except as you provided
herein, we will not under any circumstances provide any of your personal information
to these third parties without your explicit consent. These links are provided to
third party websites as a convenience to you as the site user. Links are not intended
to act as an endorsement of or a referral to the linked sites. These linked sites
we advise you to read very carefully. We do not have any control over these websites,
and as such, have no liability or responsible for the manner in which these organizations
that operate these linked websites may use, disclose, collect, secure or otherwise
treat your personal information.
Retention and Safeguards
We have applied reasonable administrative, technical and physical
measures in an effort to protect the personal information in our custody and control
against loss, theft and unauthorized access including the usage, modification and
disclosure of information. We restrict access to your personal information on a
need to know basis to employees and authorized service providers who need access
in order to fulfill their job requirements.
Your online access to your personal information may be protected
with a password that you have selected. We strongly discourage you from disclosing
or sharing your password with anyone. We will never prompt you for your password
via any unsolicited communication (such as phone calls, email, phone calls, or social
media messaging systems.)
Our personal information retention processes are meant to retain
personal information of our customers for no longer than necessary for the purposes
stated above or to otherwise adhere to legal parameters.
Access to Your Personal Information
You retain the right to access, update and correct inaccuracies in your personal
information that we have in our custody and control. This is subject to personal
exceptions as prescribed by the law.
You may request access to update, modify and correct inaccuracies
in personal information that have in our possession or control by emailing, writing
us, or calling us through the contact information as noted below.
We may in turn request certain information for verification purposes
in order to properly identify you as the appropriate person seeking access to their
personal information records.
to our personal information practices in accordance with the law. We will post the
time your personal information was collected, unless you otherwise consent.
• By visiting this page on our website: livemoda.ca/emerald-hills/contact
• By phone number: 780-406-6195
• By mail: MODA At Emerald Hills LP 17511 - 108 Ave. Edmonton, Alberta, T5S 1G2